Wybcke Meier

Wybcke Meier has been CEO of TUI Cruises since 2014, successfully leading the joint venture of TUI AG and Royal Caribbean Group through a phase of growth and innovation. She began her career in the travel industry and gained extensive experience in various leadership positions at renowned companies. Before joining TUI Cruises, she held key management roles at ÖGER TOURS and Windrose Finest Travel GmbH. Under her leadership, Hapag-Lloyd Cruises was successfully integrated into the joint venture, further establishing TUI Cruises as a prominent player in the premium, luxury, and expedition cruise segments with the brands Mein Schiff and Hapag-Lloyd Cruises. With her extensive experience in the tourism and cruise industry, she is a recognized expert and thought leader.